The experience behind the strategy.
Almost 30 years working inside some of Romania's most complex communications environments — from public television and automotive giants to a global fintech scaling across nine markets. Every consulting engagement draws on that real-world depth.
From Mediafax to Revolut CEE — a career built on impact.
Communications experience across:
Bridging practice and theory since 2011.
Since 2011, Luiza was a close collaborator of academia, as a visiting lecturer at the University of Bucharest — Faculty of Journalism and Communication Sciences and the Faculty of Letters — teaching on crisis communication, PR campaigns evaluation, internal communications and organisational culture, corporate communications, and reputation management.
University of Bucharest
FJSC · Faculty of Letters
Subjects taught
- Crisis communication
- PR campaigns evaluation
- Internal communications & organisational culture
- Corporate communications
- Reputation management
Bachelor's in Journalism
University of Bucharest, FJSC
MA in Communications & Public Relations
SNSPA
Executive MBA
Bucharest Business School (French-Romanian INDE programme)
PhD candidate
Communication Sciences
Global Affiliate Member
CIPR — Chartered Institute of Public Relations, UK
Trusted by the industry's leading communications forums.
Luiza's contribution to the local and regional communications profession was recognised by different forums and associations.
Romanian PR Awards
Member of the Jury
Digital Divas
Member of the Jury
Internetics
Member of the Jury
Webstock
Member of the Jury
Gala Societatii Civile
Member of the Jury
Top 100 Romanian Managers 2021
Capital business magazine
Top 100 Most Successful Women in Romania 2021
Capital business magazine
Member of the Advisory Board
National Institute of Economic Development (INDE) MBA programme
Published research in international and national journals.
Domnișoru, L.
In Cmeciu, C., Cușnir, C. (ed.), Relații publice în era digitală. Modele, campanii, aplicații (pp. 216–240, 334–350). Tritonic.
Ion (Domnișoru), L.
International Journal of Social and Educational Innovation (IJSEIro), 11(21), 41–64.
Ion (Domnișoru), L.
Journal of Media Research, 17, 3(50).
Domnișoru L.
In Ilieş, V. I., & Fărcaş, P. A. (ed.), Branding, comunicare şi strategie în România în an pandemic: vocea specialiştilor (pp. 85–99). Tritonic.
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