Where strategy meets authentic communication.
An innovative, resilient professional with almost 3 decades of proven experience in communications and public relations — across journalism, PR, corporate communications, and fintech. From Bucharest to nine CEE markets.
Luiza Domnișoru
Reputation Architect with a proven track record
An innovative, resilient professional with almost 3 decades of proven experience in communications and public relations as a journalist, PR and Corporate Communications strategist, media relations expert, project manager, and people manager in Communications departments.
At the beginning of her career, she was a journalist in Bucharest, and since 2003, she reinvented herself as a PR practitioner and, later, as a communications manager. Her professional path went through various industries — media and entertainment (TVR), automotive (Renault Group Romania), consultancy (Rogalski and Damaschin PR), telecommunications (Digi Group), fintech / banking (Revolut).
Luiza holds a Bachelor's degree in Journalism (University of Bucharest), an MA degree (SNSPA), and an Executive MBA degree (Bucharest Business School / French-Romanian program INDE).
Since 2011, she has strengthened the collaboration with academia, becoming a visiting lecturer in communications sciences within the University of Bucharest — Faculty of Journalism and Communication Sciences and the Faculty of Letters.
She has contributed as a jury member to local industry competitions and festivals (Romanian PR Awards, COMMA Awards, Digital Divas, Internetics, Webstock, Gala Societatii Civile), and she is a member of the Advisory Board of the French-Romanian program INDE (Bucharest Business School).
“Hard work backed by appropriate education is the basis of a vigorous personality.”
Luiza's belief
The values behind every engagement.
Coherence
Every message, across every channel, must tell the same story. Coherent communication builds the foundation of organisational trust internally and externally — and it starts with knowing exactly who you are and what you stand for. Organizational identity is key for a coherent and longstanding relationship with stakeholders.
Consistence
Reputation is not built in one-off campaigns — it is built in the steady, ongoing commitment to showing up with integrity, clarity, legitimacy. Consistency over time is what turns communication into a competitive advantage.
Reputation
The last frontier of durable communication. The most valuable intangible asset any organisation holds. Earned slowly, lost quickly. Managed with strategy, empathy, and precision — and always with the long term in mind.
From the newsroom to nine CEE markets.
Editor & Reporter
Starting point in media journalism.
Reporter → Head of External Communication
Played a strategic role in rebranding projects. Corporate celebrations and employer branding events.
Head of PR team (9 years)
Involved in the launch of Dacia Duster. Managed Renault F1 Roadshow and large-scale corporate events. Media training for C-level managers.
Corporate Communications Director
Head of PR & CSR Department
Built a communications department from scratch for a public company. Led Digi Christmas events and COVID-19 donations CSR campaign.
Head of Communication Romania → Regional Head of Comms CEE (9 markets)
Customer base grew from 1.4M to 5M in Romania. CEE region reached 17M customers in 2025. Advised C-Executive spokespeople on media relations and public speaking.
Bachelor's in Journalism
University of Bucharest (FJSC)
MA in Communications & Public Relations
SNSPA
Executive MBA
Bucharest Business School (INDE)
Global Affiliate Member
CIPR — Chartered Institute of Public Relations, UK
PhD candidate
Communication Sciences
Top 100 Romanian Managers 2021
Capital business magazine
Top 100 Most Successful Women in Romania 2021
Capital
Advisory Board Member
INDE Executive MBA programme, Bucharest Business School
Ready to work together?
Let's talk about how I can help your organisation communicate with clarity and purpose.